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Global Vision · Local Expertise

Selling Luxury Real Estate in Miami

Miami is one of the most dynamic real estate markets in the United States — attracting relocating families, investors, international purchasers, and second-home buyers. That demand creates opportunity for sellers, but it also makes the selling process highly specific. The right Realtor does more than place a property on the market.
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The Foundation

The Right Representation

In Miami, commissions are negotiable — typically 5% to 6% of the final sale price. Working with a professional does not cost you; it pays. Here is what the right representation delivers.

01 - Strategic Pricing

A comparative market analysis and broker price opinion determine the right market value — the same core tools as an appraisal.

02 - Market Positioning

Understanding neighborhood dynamics, waterfront premiums, building differences, and buyer sentiment across Miami's micro-markets.

03 - Targeted Exposure

Professional photography, video, digital campaigns, broker outreach, and international buyer networks.

04 - Skilled Negotiation

Evaluating price, contingencies, timing, and closing terms to protect value and reduce execution risk.

05 - Transaction Management

Coordinating inspections, disclosures, title, escrow, and closing milestones through a streamlined process.

06 - Discretion & Access

Leveraging agent relationships, private showings, and off-market reach to connect with qualified buyers.

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Market Knowledge

Understanding the Miami Market

  • Micro-Market DifferencesValues shift within a few blocks based on neighborhood, building quality, views, waterfront access, and school zones.
  • Seasonality & TimingSpring and early summer bring stronger activity, though pricing and inventory remain the key drivers year-round.
  • Cash & Financing MixCash is common in luxury and international segments. Financed offers require scrutiny of lender strength and appraisal risk.
  • Insurance & Building FactorsFlood zones, reserves, special assessments, and recertification directly influence value and buyer confidence.
  • Buyer BehaviorLocal, relocation, international, and investor demand each respond to different value drivers — pricing and marketing must reflect that.
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Getting the Best Result

Maximizing Your Home's Value

  • Pricing Discipline Overpricing leads to longer market time and reactive reductions. The right price from day one drives the most interest.
  • Property Preparation Declutter, depersonalize, complete repairs, and consider a pre-listing inspection to address issues before they affect negotiations.
  • Presentation Stage key rooms, maximize natural light, and emphasize outdoor living, waterfront views, and pool areas wherever applicable.
  • Premium Marketing Assets Professional photography, drone footage, and 3D tours create a strong first impression that draws qualified buyers.
  • Launch Strategy Concentrate exposure early through MLS, broker outreach, and digital campaigns to build momentum from day one.
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Know Your Audience

Buyer Types in the Miami Market

Each buyer profile approaches the market differently — and a well-positioned property speaks to the right one.

Domestic Relocator

  • Primary Residence
  • Driven by Florida's tax advantages, warmer climate, and lifestyle appeal. Typically purchasing a primary residence and prioritizing schools, space, and long-term value.
  • 60–120 days · first search to closing

International Buyer

  • Latin America · Europe · Global Capital
  • Often motivated by U.S. dollar stability, lifestyle use, and capital preservation. Frequently buys second homes or long-term holds, and may buy in cash.
  • 30–60 days · cash transactions

Local Upgrader

  • Moving Up
  • Already familiar with the market and moving up in price point, lot size, or neighborhood quality. Often moves decisively once the right property is identified.
  • 30–60 days · decision to closing

Investor Buyer

  • Domestic & International
  • Focused on appreciation, rental demand, and portfolio diversification. Evaluates HOA rules, operating costs, and exit liquidity. Use our Investment Calculator to estimate returns.
    Variable · opportunity-driven

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The Roadmap

The Miami Selling Process

A step-by-step orientation. Each deal is unique, but this framework holds across most luxury transactions.

01 - Consultation & Goals

Define timing, pricing objectives, and the sale strategy based on your property and priorities. Start by finding out how much your home is worth.

02 - Pricing & Positioning

Review comparable sales, current inventory, and buyer demand to set the right list price and market approach.

03 - Preparation & Staging

Complete repairs, declutter, stage the home, and prepare professional photography and video assets. First impressions matter.

04 - Launch & Exposure

Activate the listing through MLS, digital campaigns, broker outreach, and international buyer networks. Strong visual assets reach the right buyer pool from day one.

05 - Offers & Negotiation

Compare price, contingencies, financing strength, deposits, and timelines before negotiating final terms. Strong representation helps secure the best price and protect your interests.

06 - Contract to Close

From inspections to title and closing coordination, every detail is professionally managed for a seamless transaction.

A Personal Note

Exceptional homes deserve exceptional representation.

Selling in Miami can be highly rewarding, but it requires local knowledge, strategic positioning, and disciplined execution. Whether you're ready to list or simply exploring your options, I would be glad to be part of your selling journey.

See Why My Clients Love Me

Testimonials

Read what my clients have to say about working with me.

"Marion can help you to "Find Your Dream Home Come True!" She has a passion for people, culture, and with over 21 years of experience, she knows the Miami and South Florida real estate market better than anyone else. She established a network of highly skilled experts around her team that guide you through the entire process of buying or selling your property in a very efficient and fast way. I highly recommend her and appreciate her dedication and knowledge. Thank you, Marion, for the help, and I definitely look forward to working with you again in the future."
"Marion can help you to "Find Your Dream Home Come True!" She has a passion for people, culture, and with over 21 years of experience, she knows the Miami and South Florida real estate market better than anyone else. She established a network of highly skilled experts around her team that guide you through the entire process of buying or selling your property in a very efficient and fast way. I highly recommend her and appreciate her dedication and knowledge. Thank you, Marion, for the help, and I definitely look forward to working with you again in the future."
Christopher M.
BUYER
"Thank you for selling our condo so efficiently. You did a great job. It was a pleasure working with you and your fine staff. Thanks again, and best wishes to all. We will definitely recommend you to anyone we know who is buying or selling."
"Thank you for selling our condo so efficiently. You did a great job. It was a pleasure working with you and your fine staff. Thanks again, and best wishes to all. We will definitely recommend you to anyone we know who is buying or selling."
Tarasov
SELLER
"We truly appreciate all the hard work you put into helping us locate, research, and purchase our property. The excellent personal service provided by you and your team certainly should be commended. You can definitely count on our recommendations for your services to our friends."
"We truly appreciate all the hard work you put into helping us locate, research, and purchase our property. The excellent personal service provided by you and your team certainly should be commended. You can definitely count on our recommendations for your services to our friends."
Mary
BUYER
"You worked with us, understood our needs, and reacted diligently to make the deal go through. After we had signed a contract, you maintained a key role in assisting us with financing, inspections, and so many other things necessary for a smooth closing. We would always recommend you and your team."
"You worked with us, understood our needs, and reacted diligently to make the deal go through. After we had signed a contract, you maintained a key role in assisting us with financing, inspections, and so many other things necessary for a smooth closing. We would always recommend you and your team."
Brito C.
INVESTOR
"We have been working with Marion for a few years. She is knowledgeable, patient, and always pleasant to work with. We like how she is analyzing the properties. Recommend her highly and would always use her again."
"We have been working with Marion for a few years. She is knowledgeable, patient, and always pleasant to work with. We like how she is analyzing the properties. Recommend her highly and would always use her again."
Carolyn & Michael B.
SELLER
"I simply would not use anyone else in Miami. Completely professional, hard working, knowledgeable, persistent but not overbearing. Great style. We had a plan and a price, and we stayed the course. I was never pressured to adjust the price. The extra effort was done without any question; she always gave us ideas on how to improve our property."
"I simply would not use anyone else in Miami. Completely professional, hard working, knowledgeable, persistent but not overbearing. Great style. We had a plan and a price, and we stayed the course. I was never pressured to adjust the price. The extra effort was done without any question; she always gave us ideas on how to improve our property."
Patrick & Angela S.
SELLER
"It was an absolute pleasure to work with her. She was organized, responsive, and informative. She was very professional and offered a high-end experience from start to finish. Anyone would be lucky to work with Marion."
"It was an absolute pleasure to work with her. She was organized, responsive, and informative. She was very professional and offered a high-end experience from start to finish. Anyone would be lucky to work with Marion."
Anthony C.
BUYER
"We had a very difficult and complicated closing. Marion and her team were excellent throughout the process, handling every detail. We look forward to working with Marion for our next home purchase."
"We had a very difficult and complicated closing. Marion and her team were excellent throughout the process, handling every detail. We look forward to working with Marion for our next home purchase."
Christina & Peter K.
BUYER
"Marion has been my realtor for several transactions. She’s always very professional and has the best market knowledge of the area, and also knows how to analyze investment properties. I highly recommend her."
"Marion has been my realtor for several transactions. She’s always very professional and has the best market knowledge of the area, and also knows how to analyze investment properties. I highly recommend her."
Thomas B.
INVESTOR
"Marion was an absolute pleasure to work with; she replied punctually, was fully committed, and had our best interests always in mind. If you are looking to buy or sell in Miami, you cannot go wrong with Marion."
"Marion was an absolute pleasure to work with; she replied punctually, was fully committed, and had our best interests always in mind. If you are looking to buy or sell in Miami, you cannot go wrong with Marion."
Lisa G.
SELLER
"I have known and worked with Marion for about twenty years in this very dynamic South Florida real estate market. She is by far the most professional and hardest-working realtor I know. She knows the market like no other, and she is not satisfied until her clients are satisfied, which is why I enjoy working with her. Call Marion. You will not regret it!"
"I have known and worked with Marion for about twenty years in this very dynamic South Florida real estate market. She is by far the most professional and hardest-working realtor I know. She knows the market like no other, and she is not satisfied until her clients are satisfied, which is why I enjoy working with her. Call Marion. You will not regret it!"
Michael B.
SELLER
"I have had the pleasure of working with Marion on many transactions, and her expertise and dedication are outstanding. Marion is attentive and always quick to respond. Her exceptional work ethic and knowledge of the market ensure that every transaction is smooth. Marion truly goes above and beyond for her clients."
"I have had the pleasure of working with Marion on many transactions, and her expertise and dedication are outstanding. Marion is attentive and always quick to respond. Her exceptional work ethic and knowledge of the market ensure that every transaction is smooth. Marion truly goes above and beyond for her clients."
Susanne L.
INVESTOR
"I have had the pleasure of working with Marion Ott on numerous real estate transactions, and I cannot recommend her highly enough. As a real estate attorney, I appreciate the level of professionalism and detail-oriented approach that Marion consistently brings to every closing. Her in-depth knowledge of the market, combined with exceptional communication skills, makes the entire process seamless for our clients. What stands out the most is Marion's commitment to the clients' best interests and her ability to navigate complex situations, which have resulted in many successful closings, and I look forward to continuing our partnership."
"I have had the pleasure of working with Marion Ott on numerous real estate transactions, and I cannot recommend her highly enough. As a real estate attorney, I appreciate the level of professionalism and detail-oriented approach that Marion consistently brings to every closing. Her in-depth knowledge of the market, combined with exceptional communication skills, makes the entire process seamless for our clients. What stands out the most is Marion's commitment to the clients' best interests and her ability to navigate complex situations, which have resulted in many successful closings, and I look forward to continuing our partnership."
Olga S.
INVESTOR
"Marion is the best. Marion knows one hundred percent what she is doing and has the best team and contacts. She helped me over months by a very challenging sale of my house through my divorce. She is more than just a realtor, she accompanied my journey and I trusted her all way long. We were all relieved when we finally closed and I am super excited for my new chapter. Thank you Marion to be my realtor when I found the house and now by selling it, and hopefully we continue my journey together."
"Marion is the best. Marion knows one hundred percent what she is doing and has the best team and contacts. She helped me over months by a very challenging sale of my house through my divorce. She is more than just a realtor, she accompanied my journey and I trusted her all way long. We were all relieved when we finally closed and I am super excited for my new chapter. Thank you Marion to be my realtor when I found the house and now by selling it, and hopefully we continue my journey together."
Aline B.
SELLER
"Wonderful agent. Marion was a pleasure to work with. Very knowledgeable and thorough. We flew in from San Diego one weekend, and she had a long list of potential properties for us. We were able to find the ideal property for us that weekend. She handled the purchasing process thoroughly and in a timely. If you need a great agent, Marion should be considered."
"Wonderful agent. Marion was a pleasure to work with. Very knowledgeable and thorough. We flew in from San Diego one weekend, and she had a long list of potential properties for us. We were able to find the ideal property for us that weekend. She handled the purchasing process thoroughly and in a timely. If you need a great agent, Marion should be considered."
Brian A.
BUYER
"Best realtor in Miami. Marion is the best Realtor in Miami. She was amazing. It was a pleasure working with her. It's our second project, and again she did a great job. We are from Germany, and it is not easy to know all the local regulations. She was always available and very knowledgeable. I highly recommend her to anyone! Thank you, Marion, for all your work!"
"Best realtor in Miami. Marion is the best Realtor in Miami. She was amazing. It was a pleasure working with her. It's our second project, and again she did a great job. We are from Germany, and it is not easy to know all the local regulations. She was always available and very knowledgeable. I highly recommend her to anyone! Thank you, Marion, for all your work!"
Sef G.T.
SELLER
"Marion is an elite agent, highly recommended! Marion has closed four very successful deals for me, where I ended up achieving sales and rental prices above my expectations! Her professionalism and real estate market expertise are unique. I highly recommend her!"
"Marion is an elite agent, highly recommended! Marion has closed four very successful deals for me, where I ended up achieving sales and rental prices above my expectations! Her professionalism and real estate market expertise are unique. I highly recommend her!"
Denise S.
SELLER
"Best agent in Miami. It was our second time working together with Marion. She has so much patience with us, and everything she did was always with the goal of getting the best for us. We are more than happy with our new investment."
"Best agent in Miami. It was our second time working together with Marion. She has so much patience with us, and everything she did was always with the goal of getting the best for us. We are more than happy with our new investment."
Nico T.
INVESTOR
"Marion Ott is a true professional with many years of experience. We absolutely love working with her. Very knowledgeable and extremely efficient! Thank you very much, Marion! "
"Marion Ott is a true professional with many years of experience. We absolutely love working with her. Very knowledgeable and extremely efficient! Thank you very much, Marion! "
Nadja B.
BUYER
"Marion was a great agent to work with. Very knowledgeable about the market and was quick to let us know about new properties that fit our needs. Always prompt and professional. Would absolutely work with her again!"
"Marion was a great agent to work with. Very knowledgeable about the market and was quick to let us know about new properties that fit our needs. Always prompt and professional. Would absolutely work with her again!"
Regina B.
BUYER

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